Summer of Sev: Making 7-Eleven the Ultimate Summer Sidekick

We turned 7-Eleven into the go-to destination for Gen Z’s summer adventures—fueling spontaneity, fun, and unforgettable memories with snacks, slurps, and late-night eats. Through dynamic short-form content and a bold social refresh (including launching on TikTok), we positioned 7-Eleven Canada as the key player that lets Gen Z take the party anywhere. Whether in-store or on delivery apps, we made sure 7-Eleven was always just a craving away.