Slurpee: Your Electrifying Ritual

After a standout summer with 7-Eleven Canada, we took Slurpee solo—crafting a bold, joy-fueled brand identity that stands apart. Tapping into Gen Z’s love for little luxuries, we made Slurpee the year-round indulgence, blending internet culture, a quirky mascot, and unapologetic self-expression. The result? A socially led, always-on campaign that turned every sip into a moment worth celebrating.