chegg
2023 | Drum Awards Short List
2023 | Netty Award Winner
Chegg x TikTok: Making Studying Go Viral
We took Chegg from the study hall to For You pages, launching their TikTok presence from scratch with educational creators, real student Q&As, and influencer-led finals prep. Our duet-driven campaign turned studying into a social movement, driving massive engagement and 1,299% growth across four brand channels. Because cramming is better when it’s trending.
THE CHALLENGE
Chegg was looking to rebrand, relaunch and reposition its TikTok presence to enable a deeper connection with college-level learners.
case study
THE INSIGHT
Most educational accounts offered nothing more than entertaining clickbait; Chegg wanted the opportunity to give students meaningful and entertaining content.
THE STRAT
Establish Chegg as a trusted source of educational content and a go-to resource for college students.
chegg edutok
Bringing the Strategy & Idea to Life: We launched a series of STEM learning channels onTikTok that provided bite-sized educational and entertaining content.
THE RESULTS
With 1,620+ pieces of TikTok content posted, Chegg garnered 901+ million views, 3.1+ million engagements and 1299% channel growth.
